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Entertainment company Waverider today announced that it has joined forces with Galaxy Racer (GXR), a leading Dubai-based esports organisation, to organise the inaugural edition of POPC Live! in Dubai. To be held in March 2022, the Middle East’s biggest esports, comics, and YouTubers’ pop culture festival will feature five days of groundbreaking experiences and unique activities organised for the first time in the region.

POPC Live

The festival is being supported by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), as part of its vision to transform Dubai into a creative space and showcase the city as a leading destination for culture, innovation, and talent.

Some of the world’s most prominent celebrities will attend the event, which will see an expansive Esports Zone set up, tournaments featuring the biggest names in the gaming and entertainment industry, along with pop-culture panels, workshops, conferences, and concerts.

Gamers and esports fans will have a lot to be excited about, as POPC Live! is set to welcome leading developers, publishers, and esports teams to Dubai. Visitors will have an exceptional opportunity to network with international social media stars and industry leaders.

Highlights of the event include PUBG Mobile, League of Legends, and DOTA2 tournaments hosted at the festival’s massive Esports Zone. Top international teams will compete at the tournaments to win millions of dirhams in prize money. The Zone will also host the GIRLGAMER World Finals as well as several community tournaments hosted by Galaxy Racer that will be open to the public.

Fans of the comic con will also be treated to an all-embracing community event featuring all their favourite elements – the Artists’ Alley, Cinema Club, celebrity meet-and-greets, and more.

The festival’s exhibitor zone will feature some of the biggest gaming publishers, comic book houses, toy companies and film, and TV brands. If that’s not enough, the state-of-the-art main stage will see an incredible line-up of regional and international music acts combined with a host of interactive performances that will leave fans wanting more.

Nehal Badri, Director of Brand Dubai, said: “The hosting of POPC Live! for the first time in the region in Dubai not only reinforces the city’s status as a leading destination for digital content development but also highlights its role as a leader in creating exciting new opportunities for youth in the region. The partnership between Waverider and Galaxy Racer supports our efforts to encourage talent, creativity, and entrepreneurship. The event will also contribute to further positioning Dubai as a major global venue for entertainment and sporting events.”

Arafaat Ali Khan, CEO of Waverider, said: “I am thrilled to once again get the opportunity to develop the biggest pop culture event in the region. Featuring prominent celebrities and brands from around the world, the festival is focused on creativity, a true sense of community, and the best content. At Waverider, our focus is on new content and IP from the region to the region. POPC Live! will be one of many exciting content events planned in the coming months.”

Paul Roy, CEO of Galaxy Racer, said: “We are excited to be partnering with Waverider, one of the pioneers in pop culture events in the region, to organise POPC Live! in Dubai. This experience, coupled with our gaming and esports expertise, content creators, and relationship with the global GIRLGAMER Esports Festival, means this event will be the biggest celebration of pop culture, gaming, and esports in the region has ever seen.”

POPC Live! will be partnering with local and international sponsors to bring this mega-event to life.

More information on POPC Live! will be announced over the coming months.

About Waverider:

Waverider is an IP content creation and management company centered around pop culture and entertainment, that looks to build a new style of experiences and products for consumers.

Led by CEO Arafaat Ali Khan, co-founder of the largest pop culture event in the region, and President Guenther Hake, a veteran in the entertainment industry bringing years of experience from the Walt Disney Company, Oriental Dreamworks, and MINDstyle. The company is set to launch a new wave of consumer products, experiences, events, an e-commerce platform, and more.

About Galaxy Racer:

Galaxy Racer (GXR) was founded in 2019 and is one of the fastest-growing esports organizations in the world, with an impressive roster of eleven esports teams in League of Legends, Dota 2, CS: GO, Fortnite, PUBG Mobile, and Free Fire

At GXR, we value our diversity and equal representation in esports, with over 60 male and female esports athletes from 22 countries, with over 20 content creators across Middle East North Africa (MENA), and Southeast Asia (SEA), amassing over 200 million followers and generating over 1 billion monthly views.

GXR is the organizer in Dubai for Girl Gamer Festival – the first and only ‘Esports Festival’ to celebrate women’s competitiveness in video games. 

GXR organized Australia’s largest independent Fortnite tournament for the esports community and Fortnite tournaments in India and Pakistan, each tournament with a US$10,000 prize pool. 

GXR joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang and his brother William-Fils “Willy” Aubameyang, by hosting the first-ever Fortnite esports tournament between Europe and the Middle East with a EURO 10,000 prize pool. 

GXR has formed a global partnership with Waverider, an IP content creation, and management company centered around pop culture and entertainment. 

GXR has formed a partnership with eLaliga, the top professional football division of the Spanish league system. This partnership is the first time a Dubai-based esports organisation will team up with a significant worldwide FIFA event. 

Galaxy Racer provides live streaming and gaming talents with brand endorsement deals, streaming contracts, creator collaborations, digital rights management, monetization, offline event opportunities, managing their social media channels, and content programming.

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