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Virtual and social games developer Sulake has today announced that the fashion garment design, which won the Spring Fashion Contest, is now available to purchase in-game, with proceedings to be donated to Save the Children International. The conclusion to the seasonal event saw Sulake announce the winner, -Push, and work with them to develop their kimono garment design into a fully-fledged, pixelated Habbo clothing item, which is now available to purchase as a rare item, exclusively through the Habbo Shop for one month only.

In April, Habbo players designed a total of 917 entries of innovative pixel art clothing creations in an attempt to win limited edition badges, Habbo Club and Builders Club memberships, credits, and VIP bundles. The competition’s finalists and eventual winner, -Push, were judged by both an expert jury and the Habbo community themselves, and the winner worked with Sulake to decide that the proceedings would be donated to Save the Children International. 

“We are incredibly excited about bringing -Push’s creative rare kimono garment to life as part of the Spring Fashion Contest prize and donating the proceeds to Save the Children International,” said Sulake CEO Valtteri Karu. “We are glad that we reran the popular fashion design contest and are amazed that we received over 900 high-quality design submissions. We hope that you enjoy the winning kimono design and help raise money for a pertinent cause.”

The spring fashion contest was part of a seasonal campaign during which Habbo players participated in fashion school events through different games in Habbo, including fashion-related quizzes, dress-up games, and fashion show preparations. Debuting in 2016, Habbo Fashion Month is an extremely popular period with the community, due to the events and number of unique clothing items and accessories that are released.

About Habbo & Sulake

Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel Hideaway. Sulake was founded in 2000 by a small team of passionate people and now after 20 years, Habbo is still one of the largest virtual communities in the world, reaching players all over the world each month. With paying customers in over 115 countries and over 850,000 active users a month, Habbo continues to be a hugely popular and globally recognized brand.

Sulake’s mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in fun virtual surroundings. Sulake is a leader in ensuring online safety for children and was acquired in 2020 by Dutch media and technology company Azerion.

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