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Mattel, Inc. and Milestone, a leading global racing game developer, announced today that critically acclaimed Hot Wheels Unleashed™, the action-packed arcade-style racing experience, sold 1 million copies worldwide across both physical and digital storefronts since its launch on Sept. 30, 2021, making it Milestone’s fastest-selling title ever.
“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of heartfelt messages from fans,” said Luisa Bixio, CEO of Milestone. “This milestone is the umpteenth display of affection from our passionate community.”
“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022,” said Andrew Chan, Head of Digital Gaming, Mattel.
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels® vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday locations with special track pieces and interactive items. The game also features a revolutionary Track Editor that enables players to customize tracks in any game environment and share them with the game’s community.
Hot Wheels Unleashed is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC (Steam and Epic Games Store).
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP, and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About Koch Media
The Koch Media Group is a global developer, publisher, and distributor of video games, VR games, gaming hardware, and merchandise.
The group’s publishing activities, marketing, and distribution extend throughout Europe, America, Australia, and Asia. Koch Media has more than 25 years of experience in the digital media business and has risen to become a leading global publishing partner. The Koch Media Group runs a multi-label strategy with fully owned publishing units such as Prime Matter, Deep Silver, Milestone, Vertigo Games, and Ravenscourt, publishing games for consoles, PC, and VR platforms across all physical and digital channels.
Additionally, as a global publishing partner, Koch Media has formed long-term multi-national publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, CI Games, Giants Software, Kalypso, Koei Tecmo, Konami, Paradox, Sega, SNK, Square Enix, Techland, Tripwire, Warner Bros, and many others.
With its parent company in Höfen, Austria, and the Publishing HQ in Munich, Germany, Koch Media owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
The Koch Media Group owns ten-game development studios: Deep Silver Volition (Champaign, IL / USA), Deep Silver Dambuster Studios (Nottingham / UK), Deep Silver Fishlabs (Hamburg / Germany), Warhorse Studios (Prague / Czech Republic), Milestone (Milan / Italy), Voxler (Paris / France), Flying Wild Hog (Warsaw, Kraków, Rzeszów / Poland), Free Radical Design (Nottingham / UK) and Vertigo Games (Rotterdam /The Netherlands), DigixArt (Montpellier, France). Additionally, the Koch Media Group collaborates with numerous independent development studios around the world.
Part of the Koch Media Group is also Koch Films, a leading European independent film distributor with business primarily in Germany, Switzerland, Austria, and Italy as a cinema, TV, online, and Home Entertainment distributor. The Koch Media Group also owns Gaya Entertainment, a leading video game merchandise company in Munich, Germany, and the Quality Assurance Facility in Olomouc, Czech Republic.
Koch Media is an Embracer Group company.