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Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announced today the Hot Wheels Unleashed™ Design Battle, an exclusive contest for the global community of the fast-paced arcade racing game of the same name which sold over one million copies worldwide.

For over five decades, Hot Wheels has pushed the limits of automotive performance and design – celebrating the designers & builders whose relentless passion, unlimited vision, and endless hours of elbow grease fuel the creation of that perfect, beloved car. Today, Hot Wheels honours this same garage spirit, now in digital form, through the launch of the “Design Battle” contest. The contest runs between January 14, 2022, and February 14, 2022. Participants will design a livery for the Hot Wheels® Rodger Dodger™ die-cast model using the in-game Livery Editor. The winning Rodger Dodger will be transformed into a real Hot Wheels toy (scale 1:64) available for purchase globally in December 2022.

The winner will be chosen by a special judging panel of Mattel’s world-class designers:

  • Ted Wu – Vice President and Global Head of Vehicle Design, Mattel 
  • Bryan Benedict – Director of Product Design, Mattel 
  • Dmitriy Shakhmatov – Manager of Product Design, Mattel 
  • Jerry Thienprasiddhi – Principal Graphic Designer, Mattel

To inspire the community’s creativity, international artists  Van Orton Design and Oskunk designed their own unique Rodger Dodger vehicles in the game.

Van Orton Design, a special twin-duo from Italy, reimagine pop culture brands and icons in a unique, colourful, and geometric way. Their art is famous all over the world thanks to amazing collaborations and prestigious exhibitions.

Oskunk is a French pop artist who has a distinctive style. His creations are well known by the gaming and pop culture community and his technique is full of creativity and uniqueness.

The Hot Wheels Unleashed Design Battle is available starting from today on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, and Steam.

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty-plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console, and PC platforms.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or licence in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world.  The 200+ people team is responsible for hit series like MotoGP™, MXGP, and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs.

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