Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, today launched Hot Wheels Unleashed™ on PlayStation5, PlayStation4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC (Steam and Epic Games Store).

Racers can finally drift, boost, jump and crash on Hot Wheels iconic orange tracks in stunning detail. The game features unique single-player modes, including the Hot Wheels City Rumble in which players must win races, time attacks, complete special challenges, and defeat bosses to expand their collection with unique cars and track pieces. Gamers can also challenge friends in multiplayer races up to 12 players online (including cross-play through consoles of the same family since day one) and two players offline with split-screen mode.

The starting grid roster features 66 vehicles, including Hot Wheels most celebrated original designs over the brand’s 53-year history such as Boneshaker™, Rodger Dodger™, and Twin Mill™, automotive icons of pop culture such as the Batmobile from DC™, Party Wagon from Teenage Mutant Ninja Turtles, Snoopy from Peanuts, Time Machine from Universal Pictures and Amblin Entertainment’s Back to the Future, K.I.T.T. from NBC’s Knight Rider and OEMs including Audi, Ford, Honda, and many others.

Each vehicle has specialized attributes and rarity levels that players can upgrade. Hot Wheels original designs and OEMs can also be personalized with unique liveries via the Livery Editor, where players can also upload their creations or download designs from the community.

Hot Wheels Unleashed™ features six environments, each with its own immersive playground and unique style: Garage, Skyscraper, College Campus, Skatepark, Track Room (a special stage designed specifically to showcase the freedom of the Track Builder feature) and The Basement, a customizable space, where players can rearrange furniture and accessories with hundreds of customization options.

The Track Builder is a unique feature, which Milestone’s designers used to create the game’s tracks, and allows players to create infinite racetrack variations through distinct Track Builder Modules. More than 20 modules are available at launches, such as T-Rex Escape, Spider Ambush, and Hungry Cobra. The Track Builder also gives players the chance to share creations within the game or download and enjoy tracks made by fellow players.

Keeping the competition fresh, the ongoing content plan for Hot Wheels Unleashed™ will include more vehicles from iconic brands such as Street Fighter™, Masters of the Universe™, DC, Barbie™, along with OEMs with a racing pedigree like Aston Martin, BMW, and McLaren™.

Free and premium DLCs will be released periodically featuring vehicles, track builder modules, customization items, and exclusive themed expansion set introducing new environments. Players will also have the chance to join Racing Seasons, limited-time challenges with new vehicles, and special rewards.

HOT WHEELS™ Pass Vol. 1 includes ten vehicles, three customization packs and three-track builder modules, and the HOT WHEELS™ – Batman Expansion. Passes Vol. 2 and Vol. 3 will be announced at a later date.

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty-plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console, and PC platforms.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world.  The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs.

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