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The Italian Interactive Digital Entertainment Association is today announcing that their B2B esports event, Round One, is scheduled to take place October 5-6 2021 at the Officine Grandi Riparazioni in Turin. October’s show builds on the success of last year’s event – which was attended by 17 speakers from ten countries and viewed 25,000 on Twitch.

Thalita Malagò, IIDEA Director General commented:

With 16.7 million Italians reporting to have played video games in 2021 and 1,620,000 Italian fans regularly following esports the event has the objective of bringing key stakeholders in the sector together, creating new domestic and international business development opportunities and evangelising this Italian success story. The event has been designed with esports DNA in mind and people being able to attend in-person or stream it online.” 

The program – which will be streamed and which can be attended in-person – will include panels with international guests and will be the occasion for IIDEA to share this year’s Nielsen Report – The Landscape of Italian Esports 2021. 

Tommaso Mattei Head of Consulting Europe, MENA & Mexico at Nielsen Sport & Entertainment commented: 

“This year’s report is set to lay out some impressive numbers about the growth and maturity of esports in Italy – we’re delighted to be working with IIDEA to provide data behind the story of esports in Italy, how the market is maturing and what business opportunities this can deliver.”

In addition to Round One’s packed programme of events, the Italian Esports Awards will be hosted on the evening of October 5. The award ceremony, which will be attended by the great and the good of Italian Esports gives Round One and IIDEA the opportunity to congratulate the cream of Italian Esports talent across several categories – including Best Italian Team, Player, Caster, esports Event, Commercial Activation, Content Creator, esports Game of the Year and People’s Choice Game of the Year. 

The all-star event is due to be hosted by Bryan Ronzani – presenter of major Italian esports and gaming events and founder on The Box – a popular late show on Twitch and Virginia Gambatesa a content creator who specialises in pop culture, design, cinema, and videogames. It will be live-streamed in Italian on www.twitch.tv/roundone.gg from 7 pm CEST on October 5. 

Here is a full schedule of events (subject to change – check website for updates) 

Standout Speakers across the two days – for full schedule see the website

  • Damian Burns, Senior Vice President of EMEA @Twitch
  • Giorgio Pow3R Calandrelli, Content Creator @Fnatic
  • Julien Dupont, Partnership Development Director @Fnatic
  • Timo Krueger – Commercial Director Esports & Gaming, International @Nielsen Sports & Entertainment
  • Tommaso Mattei – Head of Consulting Europe, MENA & Mexico @Nielsen Sports & Entertainment
  • Daniele Francois-Xavier – Director, Esports EMEA @Ubisoft
  • Valentino Ciccarone – Global Program Manager – Digital Esports @Riot Games
  • Riccardo Reynor Romiti, Pro Player @QLASH
  • Sergi Mesonero, Head of ISFE Esports 

ABOUT IIDEA

We are the Association representing the video games industry in Italy. We give voice to our members on common sector-wide issues. We work to promote Italian companies abroad and to facilitate access to the Italian market for multinational companies. We carry out a number of initiatives to amplify the value of the video games sector for the economy, society, culture, and education. Among them: Games Industry Day, an annual forum between industry and public institutions to discuss the present and the future of the sector in Italy; First Playable, the first international business event dedicated to indie developers in Italy, Round One, the first international business event dedicated to esports in Italy, Italian Video Games Awards, the celebration of video games and esports. Internationally, we are proud members of ISFE (Interactive Software Federation of Europe). We are an agile, slender, and results-oriented Association. Our line of work is very pragmatic and based on the constant involvement of our members in order to ensure that our action keeps abreast of the industry’s steady evolution. Our members are at the heart of any choice or action carried out by the Association.

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