IMAX Corporation (NYSE: IMAX) today announced that starting this summer, the cinematic thrill of the world’s biggest and best video games is set to arrive in IMAX theaters for the first time when Summer Game Fest Live!, the game industry’s mid-year digital fan celebration and The Game Awards, the video game industry’s annual year-end awards show, air live in IMAX theaters in the U.S., Canada, and United Kingdom.
IMAX’s partnership will begin with Summer Game Fest Live!, set to air live on June 9 at 11 am PT / 2 pm ET from Los Angeles. It will be followed by The Game Awards 2022 in December, live from Microsoft Theater in Los Angeles. Tickets will go on sale for Summer Game Fest on May 12th at 9 am PT / 12 pm ET.
The 9th annual The Game Awards will celebrate the best games of the year, while also previewing the future of the medium with spectacular world premieres and new announcements. Now the gaming community can gather for the shared experience of blockbuster gameplay reveals, next-generation trailers, and surprise new game announcements, hosted by Geoff Keighley and broadcast live in IMAX, the world’s highest quality, and most immersive cinema format. IMAX will be broadcasting this event across the Company’s LIVE network, which is currently in over 50 markets in the United States.
“Video games are the most powerful, immersive, and spectacular form of entertainment in the world, so it’s only natural to bring them to fans in IMAX, the world’s most immersive cinema format,” said Geoff Keighley, producer, of The Game Awards and Summer Game Fest.
“We are thrilled to be a part of these rapidly growing events,” said Megan Colligan, President, IMAX Entertainment and Executive Vice President, IMAX Corp. “The two video game events are a part of IMAX’s continued efforts to diversify its content portfolio with more live and interactive events and we are looking forward to being a part of them for years to come.”
SUMMER GAME FEST is a fan-first celebration of the future of video games, headlined by an extensive roster of digital events from the world’s top game developers and platforms. Last year’s Summer Game Fest Kickoff Live event featured the world gameplay debut of ELDEN RING by fromSoftware, the announcements of DEATH STRANDING: DIRECTOR’S CUT on PlayStation 5 with Hideo Kojima and TINY TINA’s WONDERLANDS from Take-Two, as well as appearances by Ryan Reynolds, Jeff Goldblum, and Giancarlo Esposito, plus performances by Weezer and Japanese Breakfast.
Delivering over 85 million live streams in 2021 and hailed as “the Oscars for the gaming world” by the New York Times, THE GAME AWARDS is one of the largest live-streamed events of the year on the Internet, produced live in stunning 4K UHD from the Microsoft Theater in Los Angeles. The show brings together game creators, esports athletes, digital influencers, fans, and Hollywood for a night of awards, exclusive game world premieres, and musical performances that celebrate gaming as the most powerful, inspiring, and immersive form of entertainment.
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2021, there were 1,683 IMAX theater systems (1,599 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”